What is a trademark?

A trademark is a brand that has exclusive legal protection for its name and design. This form of intellectual property allows businesses to protect their identities and distinguish their goods and services from those offered by competitors. Trademarks can include words, logos, symbols, and even sounds associated with a brand, serving as a way for consumers to recognize and choose products based on their experiences and perceptions of the brand's quality.

Legal protection afforded by trademarks is crucial for maintaining brand integrity and preventing others from using similar marks that could confuse consumers. This protection can endure indefinitely as long as the trademark is actively used in commerce and renewed as required. In essence, trademarks not only secure a company's marketing assets but also play an essential role in consumer trust and brand loyalty.