What is the main benefit of using single sign-on (SSO)?

The main benefit of using single sign-on (SSO) is that it simplifies user authentication across multiple applications. With SSO, users are able to log in once with a single set of credentials to access various applications and services without needing to repeatedly enter their username and password for each one. This streamlining of the login process not only enhances user experience by reducing the friction associated with multiple logins but also decreases the likelihood of forgotten passwords, which can lead to account lockouts and increased support calls.

By consolidating multiple authentication processes into one, SSO also makes it easier for organizations to manage user access, as administrators can control permissions and enforce security policies more effectively. Moreover, while SSO can contribute to enhanced security measures, such as centralized logging and monitoring, its primary advantage lies in the convenience it provides for users navigating through a variety of systems or applications.